Tate & Lyle sugar

Visual campaign for Tate & Lyle, one of the most iconic british brand with a long history since 1921. The campaign was created to bring transparency to the EU debate on sugar refining.

To communicate about Tate & Lyle sugar in Europe, we have developed with the client an entire visual campaign.

Various graphics materials were designed: a presentation brochure to express effectively the aims and role of the company in Europe, a set of banners for the meeting of Tate & Lyle, the banners were designed according to the look & feel of the brochure.

We also have created a specific logo for the campaign “Save Our Sugar” in Europe, which was printed in huge scale and displayed on the Tate & Lyle Refinery in London.